I combine creativity with data to craft marketing strategies that truly connect. Power BI, Google Analytics, SEO — tools I use to uncover insights that help brands grow and thrive.
I combine creativity with data to craft marketing strategies that truly connect. Power BI, Google Analytics, SEO — tools I use to uncover insights that help brands grow and thrive.
Rebuilding a World-Class Professor's Digital Presence
How I helped Professor Bruce Newman — DePaul's leading political marketing expert, former White House advisor, and founding editor of the Journal of Political Marketing — rebuild his website, grow his digital audience, and market his risk management course through email campaigns and political research.
Rebuilding a World-Class Professor's Digital Presence
How I helped Professor Bruce Newman — DePaul's leading political marketing expert, former White House advisor, and founding editor of the Journal of Political Marketing — rebuild his website, grow his digital audience, and market his risk management course through email campaigns and political research.
Rebuilding a World-Class Professor's Digital Presence
How I helped Professor Bruce Newman — DePaul's leading political marketing expert, former White House advisor, and founding editor of the Journal of Political Marketing — rebuild his website, grow his digital audience, and market his risk management course through email campaigns and political research.
Wedding Industry Digital Strategy & Analytics
Atmosphere Events Group had a strong offline reputation in the Chicago wedding and events industry but their digital presence wasn't converting. Organic search traffic was flat, social media was inconsistent, and there was no data infrastructure to track what was actually working. Leadership was making decisions based on gut feel rather than data.
Wedding Industry Digital Strategy & Analytics
Atmosphere Events Group had a strong offline reputation in the Chicago wedding and events industry but their digital presence wasn't converting. Organic search traffic was flat, social media was inconsistent, and there was no data infrastructure to track what was actually working. Leadership was making decisions based on gut feel rather than data.
Wedding Industry Digital Strategy & Analytics
Atmosphere Events Group had a strong offline reputation in the Chicago wedding and events industry but their digital presence wasn't converting. Organic search traffic was flat, social media was inconsistent, and there was no data infrastructure to track what was actually working. Leadership was making decisions based on gut feel rather than data.
SEO Why Your Social Media Metrics Are Lying to You — And How to Find the Real Numbers Test Copy Copy
Vanity metrics look great in reports. But they don't tell you if your marketing is actually working. Here's the framework I use to separate signal from noise using Google Analytics 4 and Power BI.
SEO Why Your Social Media Metrics Are Lying to You — And How to Find the Real Numbers Test Copy Copy
Vanity metrics look great in reports. But they don't tell you if your marketing is actually working. Here's the framework I use to separate signal from noise using Google Analytics 4 and Power BI.
SEO Why Your Social Media Metrics Are Lying to You — And How to Find the Real Numbers Test
Vanity metrics look great in reports. But they don't tell you if your marketing is actually working. Here's the framework I use to separate signal from noise using Google Analytics 4 and Power BI.
SEO Why Your Social Media Metrics Are Lying to You — And How to Find the Real Numbers Test
Vanity metrics look great in reports. But they don't tell you if your marketing is actually working. Here's the framework I use to separate signal from noise using Google Analytics 4 and Power BI.
SEO Why Your Social Media Metrics Are Lying to You — And How to Find the Real Numbers Copy Copy
Vanity metrics look great in reports. But they don't tell you if your marketing is actually working. Here's the framework I use to separate signal from noise using Google Analytics 4 and Power BI.
SEO Why Your Social Media Metrics Are Lying to You — And How to Find the Real Numbers Copy Copy
Vanity metrics look great in reports. But they don't tell you if your marketing is actually working. Here's the framework I use to separate signal from noise using Google Analytics 4 and Power BI.
Every week I send one marketing insight, one data tip, and one thing I learned from real campaigns.
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What's inside — past editions
The 3-second rule: why your Instagram hook matters more than your content
SEO for events: how Atmosphere grew organic traffic by 40% in 6 months
Power BI quick win: the one report every marketer should build first
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